Seoul offers a rich blend of historical charm and modern energy, giving visitors countless opportunities to immerse themselves in local culture during APBC 2026. Whether you’re seeking tradition, scenery or authentic urban life, the city offers memorable experiences for every traveler.

Begin with a visit to one of Seoul’s iconic palaces—Gyeongbokgung or Changdeokgung—where expansive courtyards, royal architecture and tranquil gardens highlight Korea’s long history. Many visitors enjoy renting traditional hanbok attire, which allows free palace entry and creates a unique photo opportunity.

For a taste of daily life, explore Seoul’s lively markets such as Gwangjang or Namdaemun. Here, you can sample beloved Korean dishes like hotteok, tteokbokki or handmade noodles while browsing shops filled with textiles, crafts and local specialties.

If you prefer nature within the city, take a walk along the restored Cheonggyecheon Stream or enjoy panoramic views from Namsan Seoul Tower. Each spot offers a refreshing contrast to the busy urban landscape.

These cultural highlights provide a warm introduction to Seoul’s heritage, flavors and traditions—making your visit both meaningful and unforgettable.